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Whether it's selling a new product, allocating resources for a project, funding a new initiative or establishing a supply chain for a service, negotiation is inevitably at the heart of the process. But few people understand the structure, techniques and approaches available to them as they seek to positively influence an outcome.

This hands-on seminar gives you a step-by-step guide to effective negotiation. You must identify the problem, understand it from the other's perspective, generate alternative solutions and select a solution that benefits both sides. All parties need each other to achieve their goals. Negotiation focuses on solving the problem and closing the gap between what both parties want.


  • To teach participants to apply the elements of successful negotiating.
  • To show participants how to act assertively to achieve objectives
  • To reduce resistance & minimise conflict
  • To know how & when to accept the opinions, values & will of others
  • To work to achieve a WIN-WIN situation.
  • To leverage on the power of emotional intelligence.
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